The marketing department is the face of the organisation. It plays an important role in promoting the organisation and acquiring long standing customers. Businesses must have well developed marketing strategies in order to connect with customers and build the reputation of the organisation. This course will enable delegates to market their business effectively and provide customers with quality products and services that are suited to their needs. This will allow the organisation to become well established in its industry and reach its desired level of growth.

• Build a strong marketing department for your business by understanding the purpose of marketing.
• Make use of better advertising and marketing strategies for your business.
• Improve the quality of products and services offered.
• Provide products and services that are in demand.
• Provide better branding, packaging and labelling for your products and services.
• Set better prices for products and services sold.
• Promote your brand and become more familiar to customers.
• Understand the importance of social media marketing.

• Managers
• Employees
• Employees working the marketing department.
• Anyone who wants to improve their skills in marketing.